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Knowing what to avoid is useful — but it is not the same as entering a fair with a clear acquisition strategy.

A major London art & antiques fair opens to the public tomorrow.

Collectors who perform well are not relying on intuition inside the fair. They arrive already knowing:

- which dealers they will prioritise first

- how they will navigate without being pulled off-course

- the exact decision-making process they will follow before committing to a work

This is where discipline quietly separates serious collectors from reactive ones.

The Confident Collector's Art Fair Guide gives you the full strategic framework:

- Fair-by-fair navigation for all 9 London autumn fairs

- Pre-fair preparation protocols and research checklists

- Essential questions with ready-to-use scripts

- Due diligence frameworks for every price tier

- 7 case studies showing what goes wrong and how to avoid it

- Print-and-bring checklists for the fair floor

The principles in this guide apply to fairs widely and if you are new to the London art fairs, this will provide invaluable tools for navigating the fairs in future years.

£14.99 — and it pays for itself if it prevents one pricing mistake.

Get the Complete Guide → complete the order below

Or Join the Collectors Club

If you'd value ongoing support as you build your collection, the Vitruvian Art Collectors Club includes:

- The complete 75-page guide (immediately)

- Pre-fair briefings before major fairs

- Direct access to our brokerage specialists

- Community of collectors at your level

- Expert advisory when you're considering a purchase

Founding membership is complimentary for the first 75 members. After that, it's a paid tier.

Join the Collectors Club - Free → https://www.skool.com/vitruvian-art-collectors-club

Two thoughtful paths forward. The choice is yours.

Jessica Franses
Vitruvian Fine Art Brokerage