Strategic Collecting Begins before the fair - not once you’re already inside.

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Avoid These Five Silent Mistakes Collectors Make at London Art Fairs
—and why even experienced buyers still fall into them

These are not beginner errors — they’re the judgment slips that quietly cost collectors five figures per decision.

They happen fastest at art fairs — where pricing, time pressure and subtle sales dynamics converge at speed.

- Why relying on instinct without price verification leads to silent overpayment

- The “rediscovered artist” narrative — and how to confirm whether it’s real or manufactured

- When experimental materials reduce resale value — even when the work appears important

- Why arriving at the fair unprepared means you’re already too late for the strongest work

- The documentation oversight that can erase 70% of a work’s long-term value

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